Software pricing has always been more art than science, but there is improving methodology on how to do it. Value-based pricing is the way to go, since it bases price on the value your product brings to end users.
How can you implement value-based pricing for your software? It starts with a solid understanding of the customer value your product provides. Join the webinar with Hans-Bernd Kittlaus, chairman of the International Software Product Management Association and CEO of InnoTivum, to learn the fundamentals of value-based pricing and how embedded analytics can add customer value to your application.
What is value-based pricing?
How to rethink value propositions to focus on customers’ business value
How embedded dashboards, reports, and analytics can help add value to your product