As the CEOs of their applications, product managers are responsible for managing the entire software lifecycle—and ultimately ensuring financial, market, and strategic success. That means orchestrating collaboration across four key functional areas: Development, Marketing, Sales & Distribution, and Services & Support.
Join Greg Prickril—a Strategic Product Management Consultant, Trainer, and Coach—for an overview of the International Software Product Management Association (ISPMA) framework for orchestration. This proven method shows you how to lead a cross-functional product team efficiently to achieve success.
Strategies to help with roadmap planning and collaboration support
How to drive process improvement in relationships with other functions
Tips for product alignment, measures of success, and conflict management